5 Best Facebook Pixel Plugins for WooCommerce

Facebook Pixel plugins are tools, typically designed for WordPress and WooCommerce, that make the installation and management of Facebook Pixel code on your website easier. They allow you to set up tracking for user actions, manage events, and analyze data without deep technical knowledge.

In addition, these plugins help you monitor the efficiency of your Facebook ad campaigns by tracking changes and user interactions with your site. This will help you improve your marketing strategies.

Want to start driving your business management into a higher level? Let’s find out the 5 best Facebook Pixel plugins that will help you boost your business!

Click here for more informative and helpful reviews on plugins.

1. Facebook for WooCommerce

Facebook for WooCommerce is a powerful plugin that connects your WooCommerce store with Facebook, which enables you to utilize the platform’s marketing and advertising capabilities effectively. 

This Facebook Pixel plugin helps you get access to a larger audience, therefore it drives more traffic to your online store.

The combination of Facebook Pixel tracking and dynamic ad features helps you personalize your marketing efforts for your target audience. You can also manage your product listings and advertising campaigns from a single interface, therefore you’ll be able to boost your workflow easily and save time.

Key Features

• Product Catalog Synchronization: Automatically syncs your WooCommerce product catalog with your Facebook page, which allows your products to be displayed in your Facebook Shop. This helps increase their visibility.
• Facebook Pixel Integration: Helps track user interactions on your site. This is essential for increasing your ad performance and improving your marketing strategies.
• Dynamic Ads Creation: Creates dynamic ads that automatically display products from your catalog to your customers, based on their previous interactions. This makes your advertising efforts more efficient.
• Retargeting Capabilities: You can retarget users who have visited your site or engaged with your products, which will increase your chances of converting these visitors into customers.
• Insights and Reporting: Gives analytic reports of your product performance and user behavior on Facebook, which can help you improve your marketing strategies.
• User-Friendly Setup: The syncing process is quite simple. With guided steps you can easily connect your WooCommerce store to your Facebook account.

Pricing

Free

2. PixelYourSite

PixelYourSite is a WordPress plugin that helps you integrate Facebook Pixel and other tracking pixels into your website with ease. It provides a user-friendly interface for managing, tracking codes, and optimizing marketing strategies.

In addition, it provides a simple Header and Footer script option, so you can add any custom script for better tracking and optimization. It also helps you create advertising campaigns specifically for your target audience.

Key Features

• Easy Facebook Pixel Setup: Allows you to add the Facebook Pixel to your site without any coding required. You can easily install and activate the Pixel from the plugin’s settings.
• Advanced Event Tracking: Automatically tracks various user actions, such as page views, add-to-cart events, purchases and more. This helps you understand your ad performance better and improve customer satisfaction.
• Custom Events: You can create and manage custom events that suit your business needs. This will enable more precise tracking of user interactions.
• Integration with Other Platforms: Besides Facebook Pixel, this plugin can also integrate with other tracking tools, such as Google Analytics, Pinterest, TikTok, etc.
• E-commerce Tracking: This plugin is more beneficial for WooCommerce stores, as it automatically tracks key e-commerce events and helps you analyze your sales performance.
• Conversion Tracking: Helps keep track of user actions and understand the effectiveness of your marketing campaigns.

Pricing

This Facebook Pixel plugin offers different bundle deals. 

For trying it out you can go ahead and download the free version, or view their demo, however, if you want more advanced features you need to purchase one of their pricing plans.

Bundle Starter – $249

Bundle Plus Advanced – $299

Bundle Plus Agency – $899

Click here to get more information on their bundle deals and advanced features.

3. Pixel Tag Manager for WooCommerce

The Pixel Tag Manager for WooCommerce is a powerful Facebook Pixel and Facebook conversion API plugin that provides a simple and seamless solution for tracking eCommerce events. It’s designed for agencies, freelancers, and general users who want to set up pixel tracking in just minutes, with no coding required.

The key benefit of the Pixel Tag Manager for WooCommerce is its lightweight code, which ensures it won’t affect the site’s speed.

This plugin effortlessly tracks eCommerce events across multiple platforms, including Google Analytics 4, Google Ads, Bing Ads, Meta Pixel (Facebook Pixel), Snapchat Pixel, Pinterest Pixel, TikTok Pixel, Twitter Pixel, and more.

GrowCommerce aims to develop eCommerce solutions that assist companies in boosting sales conversions. 

With Google Tag Manager, pixel tracking for an eCommerce website can be easily integrated without requiring any coding knowledge. It takes only a few minutes to set up tracking for.

Key Features

• Streamlined Tracking: The Pixel Tag Manager provides a seamless and efficient tracking experience through Google Tag Manager.
• Facebook Conversion API: The Facebook Conversion API enhances tracking accuracy and measurement across Facebook’s advertising ecosystem.
• Meta Ads Pixel (Facebook Ads Pixel): It provides comprehensive tracking of all eCommerce events using the Meta Ads Pixel.
• Accurate GA4 Tracking: It enables precise tracking for Google Analytics 4, capturing all key eCommerce events like page views, item list views, product views, cart additions/removals, checkout steps, and purchase events.
• Google Ads Tracking: The plugin effectively tracks your Google Ads campaign performance, including Conversion and Enhanced Conversion Tracking.
• Dynamic Remarketing: It supports Google Ads Dynamic Remarketing, allowing you to build remarketing and dynamic remarketing visitor lists.
• Microsoft Ads Pixel: The plugin integrates with Microsoft Ads Pixel, essential for tracking pay-per-click advertising on Bing, Yahoo!, and DuckDuckGo.
• Additional Pixels: It provides the Snapchat Ads Pixel, Twitter Ads Pixel and TikTok Ads Pixel.

Pricing

This Facebook Pixel plugin comes with monthly and annual plans, and it offers both free and pro versions. If you purchase an annual plan, you can save up to 50%. 

The Pixelavo Pro plugin has 3 different bundle pricing plans.

1 Website Plan – $49/ Yearly Plan,      $9/ Monthly Plan

5 Website Plan – $149/ Yearly Plan,    $25/ Monthly Plan

20 WebsitePlan – $239/ Yearly Plan,   $40/ Monthly Plan

More Details

Free Download

4. Pixel Manager for WooCommerce

Pixel Manager for WooCommerce is a WordPress plugin that helps you integrate Facebook Pixel with your WooCommerce store. It allows you to track and optimize your online advertising campaigns on Facebook, collect valuable data about user interactions with your website, and help you improve the performance of your Facebook ads.

In addition, you don’t need to be a developer to use this Facebook pixel plugin. It has a user-friendly interface that makes it easy to set up Facebook Pixel and start tracking right away.

Key Features 

• Automatic Event Tracking: Automatically tracks key WooCommerce events, such as page views, purchases and a lot more.
• Support for Facebook Conversions API: In addition to client-side tracking through the Facebook Pixel, this plugin also supports Facebook’s Conversions API (CAPI) for server-side tracking. This provides more accurate data and more reliable tracking.
• Custom Event Tracking: Allows you to define custom events based on specific actions, such as when a product is added to a wishlist, a coupon is applied, a particular page is viewed, etc. 
• Multiple Pixel Support: This plugin allows you to add and manage multiple Facebook Pixels within the same store. This helps you keep track of your  multiple Facebook accounts, as well as different types of events for distinct campaigns.
• Easy Setup: The setup process is quick and you don’t need any coding knowledge for it. 
• Dynamic Product Ads Integration: Supports Dynamic Product Ads, which automatically shows relevant products to users based on the actions they took on your site. 
• Advanced Analytics and Reporting: Provides detailed insights of the Facebook Pixel performance on your store. You can track conversions, income, and customer behavior.
• GDPR Compliance: Ensures that your use of Facebook Pixel complies with General Data Protection Regulation (GDPR) and other privacy regulations by giving users the option to opt-out of tracking if needed.

Pricing

This Facebook Pixel plugin also has a free version, which you can download by simply clicking here.

For more advanced features you can always go ahead and purchase the pro version for $12.42 per month and $149 per year. They also have a 30-day money-back guarantee, which is great.

5. WooCommerce Conversion Tracking

WooCommerce Conversion Tracking is a plugin designed for WooCommerce stores that allows you to track key customer interactions and conversions across different advertising platforms such as Facebook, Google Ads, and more. This plugin syncs with your WooCommerce store and helps you accurately measure the efficiency of your online marketing strategies and optimize your ad campaigns.

This plugin helps you manage important e-commerce events like purchases, add-to-cart actions, and more. It provides valuable data for improving and developing your business.

Key Features

• Multi-Platform Conversion Tracking: Supports various advertising platforms, including Facebook, Google Ads, and others. 
• Automatic Event Tracking: Once the plugin is installed, it automatically tracks standard WooCommerce events like PageView, AddToCart and other actions, which makes managing your business even more comfortable.
• Custom Event Tracking: Allows you to define custom events based on specific actions, such as newsletter sign-ups, account registrations, and more.
• Easy Setup: The plugin has an easy installation process and doesn’t require specific skills.
• Detailed Reporting: Provides detailed insights on your ads performance, which helps you optimize your ad budget and targeting strategies.

Pricing

This Facebook Pixel plugin offers a free version and a pro version, called Starter Plan, for $99 per year.

You can see more details here.

To Wrap Things Up…

Facebook Pixel plugins are valuable tools that help businesses maximize their Facebook advertising effectiveness. They offer various features such as optimizing campaigns, analyzing user interactions, and a lot more.

Choosing the right Facebook Pixel plugins is very important, therefore you need to check their pricing plans, features to see what they have to offer. 

Overall, Facebook pixel plugins make the installation and management of Facebook Pixel code on your website easier and help you manage and boost your business.