5 Best Analytics Plugins for WooCommerce in 2024

ECommerce community is getting bigger day by day. If you want your business to bloom, your efforts to be efficient and your actions to be precise, then you need to track numbers.

But how to do that? Tracking numbers can become quite easy with the help of analytics plugins. They can help you analyze your finances, keep track of your products, customers and much more.

So what are the 5 best analytics plugins for WooCommerce in 2024? Let’s find out!

1. Metorik

Metorik is one of the most popular tools for data analysis in the eCommerce community.

The plugin connects to your eCommerce account and helps you have full control over your products, sales and keep track of your customers. It also offers a wide range of features and helps manage your business growth.

If you’re looking for a tool that provides detailed, real time analysis and automation features, then this plugin is for you. Click here to see more helpful plugin reviews.

Key Features

Real-time dashboards: Helps visualize the latest sales, orders, and customer activity. Provides customizable layouts that prioritize the data that matters most.
Sending Automatic Emails: Helps customize and automatically send emails to customers to engage them more. It’s easy to set up and is very helpful.
Summarized Reports: Analyzes all the collected data and filters it by country and date.
Cohort Analysis: Divides your customers into smaller groups based on different criterias.
Powerful Filtering System: Provides a simple way for tracking customers, orders; including sold items and refunds.
Diverse Engagement Tools: Provides various useful tools that make it easier to target customers.
Tracking costs and prices: Helps set all your costs for your products, shipment, payment methods and many more.
Tracking abandoned carts: Helps you gain information about your every customer’s cart reports and view your most abandoned product.

Pricing

When you first sign up, it offers a 30-day trial period without entering your credit card. That is a great opportunity to try the tool out absolutely for free!

The plugin also comes with monthly and annual plans. The price can grow depending on the order amount you receive per month.

Bonus point; you can manage multiple stores in one subscription. Click here to see more.

2. Advanced WooCommerce Reporting

Advanced WooCommerce Reporting offers a user-friendly approach to data analysis.

This plugin is a complete reporting system, which provides in-depth reports and has a simple interface.

If you want to boost your sales, you should specify your goals and do your best to reach them. Advanced WooCommerce Reporting provides an advanced report system for better analysis and hitting the target.

With the help of this plugin you can access a range of reports without dealing with complex configurations, as well as discover new plans for expanding your customer base.

Key Features

Customizable dashboard: You can create a dashboard tailored to your store’s statistics. It also has a drag-and-drop system for displaying daily, weekly, or monthly performance data.
Sales breakdowns: Provides detailed analysis of sales and breaks down your income by product, category, or date.
Inventory tracking: Helps monitor your stock levels in real time, receive alerts for lack of supplies, and track reorders to keep your store fully stocked.
Customer behavior reports: Provides detailed information about customer purchases, repeat orders, and cart abandonments.
Export options: You can export your data in formats like CSV and PDF, which makes it easier to share and do further analysis in external tools.

Pricing

Advanced WooCommerce Reporting offers 2 different payment plans;

Regular License– $45
Extended License– $525

You can get more information about the payment plans by simply clicking here.

3. Pixel Tag Manager for WooCommerce

The Pixel Tag Manager for WooCommerce is a powerful Facebook Pixel and Facebook conversion API plugin that provides a simple and seamless solution for tracking eCommerce events. It’s designed for agencies, freelancers, and general users who want to set up pixel tracking in just minutes, with no coding required.

The key benefit of the Pixel Tag Manager for WooCommerce is its lightweight code, which ensures it won’t affect the site’s speed.

This plugin effortlessly tracks eCommerce events across multiple platforms, including Google Analytics 4, Google Ads, Bing Ads, Meta Pixel (Facebook Pixel), Snapchat Pixel, Pinterest Pixel, TikTok Pixel, Twitter Pixel, and more.

GrowCommerce aims to develop eCommerce solutions that assist companies in boosting sales conversions.

With Google Tag Manager, pixel tracking for an eCommerce website can be easily integrated without requiring any coding knowledge. It takes only a few minutes to set up tracking for.

Key Features

Streamlined Tracking: The Pixel Tag Manager provides a seamless and efficient tracking experience through Google Tag Manager.
Facebook Conversion API: The Facebook Conversion API enhances tracking accuracy and measurement across Facebook’s advertising ecosystem.
Meta Ads Pixel (Facebook Ads Pixel): It provides comprehensive tracking of all eCommerce events using the Meta Ads Pixel.
Accurate GA4 Tracking: It enables precise tracking for Google Analytics 4, capturing all key eCommerce events like page views, item list views, product views, cart additions/removals, checkout steps, and purchase events.
Google Ads Tracking: The plugin effectively tracks your Google Ads campaign performance, including Conversion and Enhanced Conversion Tracking.
Dynamic Remarketing: It supports Google Ads Dynamic Remarketing, allowing you to build remarketing and dynamic remarketing visitor lists.
Microsoft Ads Pixel: The plugin integrates with Microsoft Ads Pixel, essential for tracking pay-per-click advertising on Bing, Yahoo!, and DuckDuckGo.
Additional Pixels: It provides the Snapchat Ads Pixel, Twitter Ads Pixel and TikTok Ads Pixel.

Pricing

The plugin comes with monthly and annual plans, and it offers both free and pro versions. If you purchase an annual plan, you can save up to 50%.

The Pixelavo Pro plugin has 3 different bundle pricing plans.

1 Website Plan – $49/ Yearly Plan, $9/ Monthly Plan
5 Website Plan – $149/ Yearly Plan, $25/ Monthly Plan
20 WebsitePlan – $239/ Yearly Plan, $40/ Monthly Plan
More Details

Free Download

4. Metrilo

Metrilo combines analytics, customer relationship management (CRM), and marketing tools into one platform, therefore, it is a simple way to keep track of your data.

It provides a full picture of your customers’ journeys; including their spendings, preferences and a lot more. This plugin helps you manage your online store through automated marketing efforts.

You can also book a free demo consultation to get a better understanding of how different entrepreneurs develop eCommerce stores and analyze data with the help of Metrilo. Simply click here to get started.

Key Features

Customer journey tracking: Maps out how customers interact with your site from their first visit to their final purchase, helping you identify touchpoints that influence transformation.
Automated email marketing: Helps launch targeted email campaigns based on customer behavior, such as purchasing history or browsing activity, to boost engagement.
Cohort analysis: Helps group your customers, based on their first purchase, and track how they behave over time.
On-site behavior analysis: Provides information about how customers navigate your site using data on clicks, views, and other actions.
Product insights: Helps you understand which products are performing best in terms of sales, profit, and repeat purchases.

Pricing

This plugin offers a 14-day trial period without the need to attach your credit card. It provides a great chance to try out the tools, and understand if it’s suitable for you.

After the trial period ends, you can go ahead and purchase one of their plans. Metrilo gives you various plan choices; including monthly and annual plans.

Essential plan – $99/mo/ Yearly Plan, $119/ Monthly Plan
Pro plan – $165/mo/ Yearly Plan, $119/ Monthly Plan
Premium plan – from $249/mo/ Yearly Plan, from $299/ Monthly Plan

By purchasing an annual plan you can save up to $598. Click here to see more.

5. Putler

Putler is an excellent option for WooCommerce businesses that need detailed sales and financial reports.

It combines data from various platforms, provides forecasts and insights that can help with both short-term decisions and long-term strategies.

This plugin combines around 17 different services into one platform that make it easier to manage your data. It also helps keep record of your WooCommerce store’s performance.

With the help of this plugin you will get instant answers to your questions regarding your sales, customers, and much more. You can easily gain all the information needed about your products; including orders, refunds, etc.

Key Features

Multi-platform support: Collects data from WooCommerce, PayPal, Stripe, and more into a single reporting dashboard.
Sales and income forecasting: Analyzes all the data to predict future sales trends. Also helps with planning and resource scheduling.
Customer value: Gives information about your most valuable customers’ spendings and helps understand what keeps them returning.
Cash flow insights: Monitors income, profit margins, and expenses in real time to ensure your financial stability.
Segmentation and targeting: Helps break down your customers into different categories based on their spending habits, behavior, and geographic location to help you with your marketing strategies.
Real-time sync: You can automatically sync your sales and financial data across all platforms to avoid wrong reporting and ensure accuracy.

Pricing

Putler offers a 14-day trial period with no credit card or coding required, which allows you to try their tools and features absolutely for free!

After the trial period, you can always go ahead and purchase one of their plans. Click here to see more.

To wrap things up…

After exploring various types of plugins, we can surely say that these definitely are the 5 best analytics plugins for WooCommerce in 2024. They offer powerful analytics tools and a wide range of features that every WooCommerce store needs.

Whether you’re looking for detailed financial forecasts, customer behavior tracking; including their expenses and needs, or sales and financial reports, one of these tools will help you optimize your store’s performance, and have a positive influence on your business growth.