Have you ever noticed spammy messages on your Email? If yes, then you probably wonder on what principle these messages go to the “Spam” folder. And since you want to reach the fulfillment of your purposes through that messages then you need to know the main reasons for email spam. So, we are here to answer this question and guide you to write emails with no spam score. In this article, we will discuss the concern of how to identify the spam score on Email?
What Is an Email Spam?
Each of us probably encountered spammy emails on a daily basis. Sometimes they can be irritating or you can just ignore them. But some of them pass the checking filters and go directly to your “Inbox” and not to the “Spam” folder.
So, in this case, it is much more important to identify which one of the messages is recognized as spammy.
To identify the spam score on your Email you need to know what are initially the basic features of this kind of message:
- Anonymous sender. This happens when the sender wants to conceal his/her identity. For this purpose, they use international IP addresses and stay anonymous.
- Mass messages. Sometimes the spammers send the same email to many people at once. So it is recognized as spam.
- Unreclaimed: The message is not asked for. That means that you do not expect the message to be received. And they never request spam emails. Moreover, from time to time these messages can be sent with bad intentions.
In addition to the above-mentioned facts, we would like to add that there is a fixed score to determine your Email spam percentage:
- If the Spam Score is 1, then it will be easy to send. Surely, if your message is not about banned topics such as gambling.
- In case you have a spam score above 3 it is recommended to improve the content.
- Above 5 alerts about the fact that you can not even send the spammy message.
How to Understand That The Email is Spammy?
Therefore, if you get an email that you suspect to be spammy you need to know that there are certain ways to recognize it. You should take into account these factors:
Step 1: To whom is the email addressed?
This is a very important step, as if your name is not mentioned in the content then it is more likely to be sent to many people at the same time.
Step 2: Who is the addressee?
Notice that if the real company or institution sends an Email then they are most likely to mention their main website or company email address in the “From” section. If the Email you receive is sent from an address containing strange combinations of numbers and letters then it is probably a spam message.
Step 3: Is there a greeting content?
Usually, the official emails contain a greeting text to catch your attention. Some huge companies include personalized messages for their marketing strategies. So, if the email does not have a greeting text or it is too general then you can spot a spammy message.
Step 4: What is in the “Subject” line?
If the subject line is empty or carries a strange text without meaning, then you can consider the email spammy.
Step 5: Does an email have a good grammar and spelling score?
Generally, all the messages prepared by the company undergo the editing process before being sent to the customers. So, if the received message has poor grammar and spelling then it is most likely to be spammy.
Step 6: Does the email carry a phone number or signature?
Though it is too optional, often the companies choose to put their signature as well as the phone number for further communication. So, if the message does not contain any contact info then it is probably spammy.
Step 7: Verify Email Security Protocols
Use an SPF checker to confirm the sender’s legitimacy by checking SPF, DMARC, and DKIM protocols. This adds an extra layer of protection against potential phishing attempts and enhances your overall email security.
You need to answer all these questions to recognize the spammy messages because they can not only irritate you but also have bad consequences, too.
Spam Score Identification Tools on Email
As many businesses worldwide benefit from sending emails, there is a need to know what is your emails spam score. This is not so easy as it may seem at the first glance. So, there is a fast fix for this problem. This gives you some tools to identify your emails spam score before sending it to your clients or newsletter subscribers.
Mail Tester
First, we would like to show the identification process by the example made with the famous tool that is Mail Tester. It shows whether you are on a black list, and identifies your SPF record, DKIM, and keyphrases in your message.
So, in order to get your Email Spam score you need to follow the simple steps:
- Enter the mail-tester.com.
- Find the Email address provided by this tool.
3. Send a message to the mentioned Email address without closing the tool’s tab.
4. Get the results after sending an email.
As you may see it is as easy as you can not even imagine. By using the provided recommendations you can correct the missing parts and edit spammy Emails.
PostMark
Here is another tool. Like Mail Tester, it also gives precise recommendations about the spam score of your Email and how you can reduce it.
Working with PostMark is quite easier than with the previous tool. As it suggests knowing the spam score by pasting the Email on a checking box of its dashboard.
After typing the text you need to press the “Check score” button.
So here are the checking results.
Other Tools
Along with these super tools, there are others that can help you to solve this issue.
1. Email on Acid
Here is the first tool- Email on Acid. This tool is highly effective and has a good pricing strategy:
- The Basics- $73 per month ($876 annually)
- Premium- $112 per month ($1344 annually)
- Professional- $424 per month ($5088 annually)
- Enterprise- custom price
Email on Acid enables you to send your emails directly to the inboxes as it highly optimizes the message, offers an easy review process. It is more important that this does not require you to know any of the programming languages. It helps to avoid mistakes that will cost very expensive.
But unfortunately, it will be available for use if you subscribe to the whole platform. The tool gives you a Free trial, but after that, the further subscription will be payable.
2. Litmus
This tool enables you to check the subject lines, preview your Email on hundreds of apps and test it against different spam filters. Besides, you are able to start personalized communications with your customers making sure that your Email message is totally free from errors and is branded. Along with these features, Litmus suggests you many integrations, for example with Google Drive, Slack, Trello, etc.
Due to its analytical features, you can improve your further campaigns.
These and more other features you may encounter by utilizing the tool’s free trial or purchasing the Pro packages:
- Basic- $63
- Plus- $127
- Enterprise- custom price
3. Is Not Spam
This tool helps you to identify the issues that can cause your email to be refused as spam. It checks:
- SPF, DKIM checks
- Sender ID, SpamAssassin checks
- DomainKeys check
It gives you a thorough review within less than a minute. This is to recommend you change spammy stuff in your email.
4. Glock Apps
This tool works very easily. It gives you a custom Email. You need to copy the address and send the letter to it. After that, you will see a thorough report about your Email spam score. That will enable you to get the number of your Emails that goes to the Inbox or Spam folder. The tool will give you an insight and some options to improve your Email spam score.
This tool is too convenient as it offers two versions: Free and Pro. Here you may see the available Pro packages:
- Basic- $59 per month ($708 annually)
- Business- $99 per month ($1188 annually)
- Custom- $199 per month
Summary
So, in this article, we discussed one of the common issues that each of us may encounter on an everyday basis. And they are spammy Emails. This refers not only to the individuals but also to the huge companies that hold Email-marketing strategies. It is too important to write and send emails to the customers, who will get it directly in their Inbox. In this case, the clients and simply the letter recipients will trust the message’s content more.
We’ve already discussed how to identify the spammy Email, for example, with the addressee, availability of the greeting text, contact info, signature and subject line text, grammar and spelling correctness, etc.
Also, we’ve mentioned some important tools to reduce the spam score on your Email. Some of them offer a free and easy way to identify the issues. Yet, some others require to subscribe to the payable packages after the end of the Free trial. Anyways, you may highly benefit from each of them to send high-quality and informative Emails to your relatives, colleagues, and customers, as well.
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