Nowadays, you need to gain insight into the functionality of your website in order to expand your online visibility. Google Analytics plugins for WordPress simplify data analysis, user activity tracking, and site optimization without the need for expertise in technology.
We have listed the top 5 WordPress Google Analytics plugins in 2024 in this article. All Google Analytics plugins have different features, such as eCommerce tracking, real-time statistics, and privacy-focused insights. So, it can be easy for you to select the right plugin for your requirements.
1. MonsterInsights
MonsterInsights is trusted by more than 3 million users. It is ranked as the top WordPress Google Analytics plugin. The plugin makes it easier to integrate Google Analytics into your website without asking you to write or copy any code. Even if you change themes, the plugin makes sure your tracking code stays the same. It is ideal for people of all skills because it is easy to set up and doesn’t require any expertise in technology.
MonsterInsights allows you to concentrate on your content, which is what really counts. The integrated content report helps you optimize for more conversions by highlighting the pages and posts that receive the most visits. With the help of this useful data, you can easily boost website performance and achieve better outcomes.
Key Features
- Google Analytics Tracking
Google Analytics simplifies setting up analytics tracking on your website with a few clicks and no coding knowledge. MonsterInsights guarantees accurate setup, saving time and effort while delivering precise data.
- Real Time Stats
You can view live statistics in WordPress directly with this feature. View real-time information about who is on your site, what they are doing, where they are coming from, and more.
- Simple eCommerce Tracking
MonsterInsights is compatible with WooCommerce, Easy Digital Downloads, and other famous eCommerce platforms. So, you can easily track sales performance thanks to the smooth integration.
- Analytics Overview Report
This feature presents important Google Analytics data in a way that is clear. You can view this report straight from your WordPress dashboard to gain a quick understanding of how well your website is performing.
- Outbound LinkTracking
You can easily track outbound link clicks automatically to find out which websites your visitors are visiting. You can use this information to extend your network and identify potential partnerships.
- Affiliate Link Tracking
Using Google Analytics, you may simply monitor affiliate link clicks. This feature is ideal for publishers and bloggers as it offers accurate information to maximize affiliate marketing tactics.
Pricing
MonsterInsights has 3 pricing plans. The plans are perfect for marketing/web development companies, eCommerce sites, and even small businesses.
| Plus (active on 1 site) | Pro (active on 5 site) | Agency (active on 25 site) |
| $99.60/year | $149.70/year | $299.70/year |
View all of the features included in the pricing plans here.
2. ExactMetrics
ExactMetrics is the second best of WordPress Google Analytics plugins. It includes many features to enhance your website insights. You can quickly view thorough Google Analytics reports with actionable insights to improve the effectiveness of your website directly within your WordPress dashboard. The plugin is simple to set up and effortlessly works with well-known WordPress tools through 1-click tracking. You can learn a lot from the integrated Behavior Report, such as how users find your website, what keywords they use, and which links they click on.
It only takes a few clicks to set up eCommerce tracking with ExactMetrics, saving days of setup time. Even if you lack technical expertise, you can get started in a matter of minutes with the plugin’s launch wizard. ExactMetrics has scalable plans that allow use on multiple websites. It makes it ideal for companies of all sizes.
Key Features
- Google Analytics Tracking
Easily set up flawless website tracking and Google Analytics for your site with just a few clicks. Track user activity across devices and campaigns without writing any code. It’s a simple and efficient way to get accurate analytics.
- Enhanced Link Attribution
You can track which call-to-action buttons or links get the most clicks on your landing pages. You can learn what motivates user engagement with the help of this feature, offering comprehensive insights into user behavior.
- Google AMP Tracking
Setting up Google Analytics tracking for AMP pages is very easy with ExactMetrics. Ensure accurate attribution as users navigate between AMP and non-AMP sections of your site.
- Popular Posts
This feature lets you present your best content effortlessly with Gutenberg Blocks, Widgets, or automatic placement. You can help visitors discover your most popular posts and keep them engaged.
- Email Summaries
You can receive weekly analytics reports sent straight to your inbox. These summaries highlight your site’s most important metrics. This keeps you informed without logging into your dashboard.
Pricing
ExactMetrics offers 3 types of plans, but it also adds one more plan if you need the plugin for more sites.
| Plus (1 active site) | Pro (5 active site) | Agency (25 active site) | More Sites (100-300 active site) |
| $99.50/year | $119.70/year | $239.70/year | $699.50/year – $999.50/year |
Learn about the plugin’s key features and get started here.
3. Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads
The Pixel Tag Manager, developed by GrowCommerce, is a highly efficient and user-friendly plugin for Google Analytics. Designed to streamline eCommerce event tracking, With Pixel Tag Manager, you will not need coding knowledge or technical expertise. With a short and easy setup process, you can implement pixel tracking effortlessly, saving both time and effort.
The Pixel Tag Manager uses Google Tag Manager to efficiently track all events. It accurately tracks eCommerce activities across multiple platforms, such as Google Analytics 4 (GA4), Google Ads Dynamic Remarketing Tracking, Google Ads Conversion Tracking, and Google Ads Enhanced Conversion Tracking.
The Pixel Tag Manager is mostly known for its lightweight code. Thus, even with its powerful tracking features, it does not slow down your website. This all-in-one tool is a must-have for eCommerce businesses looking to enhance their marketing campaigns and have a better understanding of client behavior.
Key Features
- Google Analytics 4 Tracking
For Google Analytics 4, Pixel Tag Manager offers reliable tracking (GA4). It keeps track of every eCommerce event. Including all checkout processes, item selection, cart additions and deletions, page views, item list views, and purchase events.
- Simplified Tracking
The plugin utilizes Google Tag Manager and standard dataLayer for seamless and efficient tracking.
- Google Ads Tracking
Enhanced Conversion Tracking and Google Ads Conversion allow you to accurately analyze the campaign’s outcomes.
- Dynamic Remarketing with Google Ads
Using this feature you can generate visitor lists for remarketing and dynamic remarketing, which is especially helpful for retailers. The plugin lets you track targeted campaigns. These campaigns display advertisements according to the specific goods or services that users have looked at on your website.
- Form Submission Tracking in GA4
Tracking store form submissions with Google Analytics 4 (GA4) lets you analyze the success of your surveys and get useful information about user interactions.
- Extra Pixels
The Pixel Tag Manager offers additional pixel monitoring through Meta Ads, Snapchat Ads, Pinterest Ads, Microsoft Ads, Twitter Ads, and TikTok Ads. It integrates seamlessly with WooCommerce and WordPress stores.
Pricing
The Pixel Tag Manager plugin comes in both free and paid versions. Explore the pricing options below.
| Business (1 active website) | Enterprise (5 active website) | Enterprise Plus (20 active website) | Enterprise + Use Own GTM (5 active website) |
| $9/month | $25/month | $40/month | – |
| $49/year ($4.1/month) | $149/year ($12.4/month) | $239/year ($19.9/month) | $199/year ($16.6/month) |
See which features are included in the PRO plans and explore the FREE plan to get started.
4. GA Google Analytics
Google Analytics for WordPress is a powerful tool that helps you understand your customers across devices and platforms. With easy integration, it tracks user activity, offering insights into the customer journey and improving your marketing ROI. This Google Analytics plugin provides advanced reporting and intuitive dashboards, giving you the tools to measure performance, identify trends, and uncover opportunities—all at no cost.
Take advantage of Google’s machine learning to gain smarter insights and predict customer behavior, enabling data-driven decisions. Recognize user behavior on your website and apps throughout their lifecycle. With features like automated tracking, cross-platform attribution, and seamless integration with other Google solutions, you’ll have everything you need to enhance your marketing efforts and achieve customer-centric measurement.
Key Features
- Built-In Automation
Quickly respond to inquiries concerning your Analytics data, forecast user behavior, and take advantage of strong modeling features. Analytics can evaluate your data and forecast future user behavior, such as purchases, by utilizing Google’s machine learning models.
- Reporting
You can view how users engage with your websites and applications, and you can quickly access reports to learn more. Analyze user traffic to your website or app to figure out how well your marketing is working.
- Advertising Workspace
Make more informed budgetary decisions, assess attribution models, and gain a better understanding of the return on investment of your media expenditures across all channels.
- Data Collection and Management
Make use of a number of integrated tools to quickly gather, arrange, and handle your data. Analytics supports mobile app SDKs, JavaScript libraries, and an open measurement protocol. It allows importing interaction data from any third-party system with an internet connection.
- Integrations
Google Analytics integrates easily with partner products and other Google solutions, saving you time and boosting productivity. It simply integrates with a variety of platforms, including Google Ads, Google Cloud, and Google Ads Manager.
Pricing
GA Google Analytics provides 4 types of pricing plans, both yearly and for lifetime. Purchase once to permanently own the plugin.
| Personal (1 active website) | Business (3 active website) | Advanced (10 active website) | Developer (300 active website) |
| $20/year | $50/year | $120/year | $340/year |
| $40 (Lifetime) | $80 (Lifetime) | $160 (Lifetime) | $400 (Lifetime) |
Learn more about the plugin here.
5. WP Statistics
WP Statistics is a reliable WordPress Analytics plugin that helps you measure and understand your visitors. With a simple installation, you can easily monitor your authors, categories, and content. Unlike many other tools, it doesn’t require user consent or cookie banners, making it easy to stay compliant with privacy laws like GDPR, CCPA, and PECR. All analytics are fully managed within WordPress, offering powerful self-hosted insights.
WP Statistics gives you complete control and ownership over your data, guaranteeing ideal security and privacy. Your information stays on your server and is only accessible by you. This plugin is perfect for those looking for a privacy-focused analytics solution without compromising functionality.
Key Features
- In-Depth Content Insights
Provide a detailed analysis of every piece of content, including performance over time and the sources of referrals. All content types are supported, including pages, posts, and custom post types.
- Author Analytics
Improve the productivity of your editorial staff by using thorough author performance analytics. Rank authors by views, word count, and comments, and keep tabs on the team’s overall performance and publishing frequency.
- Server Data Storage
Maintain complete control and ownership over your analytics data, which is safely kept on your server. Data can be easily exported or deleted as needed.
- Personal Data Export
With the ability to export or delete personal data, you can responsibly manage user data. Verify adherence to laws governing data privacy, such as GDPR.
- Visitor tracking and IP geolocation
Keep an eye on user activity on your website to gain insight into their tastes and habits. Use IP geolocation to determine the origin of your visitors.
Pricing
WP Statistics offers three pricing plans, which are shown below, and a 14-day money-back guarantee.
| Single Site | Up to 5 Sites | Unlimited |
| $119/year | $245/year | $429/year |
Features like Data Plus, Advanced Reporting, Real-Time Stats are included in the plans. Click on this link for detailed information.
Conclusion
To know your target audience and make your site as successful as possible you need to choose the right Google Analytics plugins for your WordPress website. So, in this article we talked about the best 5 Google Analytics plugins for WordPress and here is a concluded version of it.
Tools such as Pixel Tag Manager offer accurate event tracking and integration with Shopify and WooCommerce for eCommerce platforms. WP Statistics sets a high value on data ownership and privacy, while plugins like MonsterInsights and ExactMetrics provide businesses with easy-to-use setups and thorough insights.
In the end, these Google Analytics plugins make it easier to track, analyze, and enhance the functionality of your website. You can improve user experiences, make data-driven decisions, and efficiently encourage growth by using their strong capabilities.
Select the plugin that most closely matches your goals, and start gaining insightful knowledge right away.
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