Have you ever wondered how you can turn your WordPress website into a more effective affiliate marketing platform? A reliable WordPress affiliate plugin can help you create product comparisons, product tables, affiliate boxes, buying guides, and other content designed to generate clicks and conversions.
Today, we would like to present two popular options for WordPress affiliate websites: AffiliateX and AAWP. Both plugins provide tools for displaying affiliate products and creating engaging product-focused content. However, they are designed with somewhat different approaches in mind.
AAWP is one of the most established WordPress plugins specifically created for Amazon Associates. It focuses heavily on Amazon product displays, product data, comparison tables, bestseller lists, and affiliate publishing.
AffiliateX takes a broader approach. Alongside Amazon affiliate functionality, it provides support for eBay and AliExpress, a larger collection of content-building blocks, built-in analytics, broken-link checking, Elementor compatibility, and a Zero API option.
In this comparison, we’ll examine how AffiliateX and AAWP work, what features they offer, how their pricing compares, and which plugin is the better option for WordPress affiliate marketers.
So let’s find out!
Overview of AffiliateX and AAWP
AffiliateX

AffiliateX is a WordPress affiliate marketing plugin designed to help publishers create product-focused content without relying on complicated development or multiple plugins.
The plugin provides a collection of Gutenberg blocks that can be used to create product boxes, comparison tables, product lists, pros and cons sections, ratings, verdicts, coupon displays, and other affiliate content.
One of the biggest advantages of AffiliateX is that it isn’t limited to a single marketplace. The plugin supports Amazon, eBay, and AliExpress, allowing publishers to diversify their affiliate content and revenue sources.
AffiliateX also includes a Zero API feature, which allows publishers to work with Amazon products without requiring access to Amazon’s Product Advertising API. This can be especially useful for newer affiliate websites that have not yet obtained API access.
The plugin is available in both free and Pro versions, making it possible to start creating affiliate content without an initial investment.
AAWP

Amazon Affiliate WordPress Plugin, also known as AAWP, is one of the most established affiliate plugins specifically designed for Amazon Associates.
The plugin focuses on helping Amazon affiliates automatically display Amazon products on WordPress websites. It includes product boxes, bestseller lists, new-release lists, comparison tables, text links, buttons, and individual product data.
AAWP also provides features such as geotargeting, click tracking, customizable templates, and automated Amazon product information.
Because of its strong Amazon focus, AAWP can be an excellent choice for publishers whose affiliate strategy is centered primarily around Amazon Associates.
However, publishers looking for support for multiple marketplaces and more diverse content-building options may find AffiliateX more flexible.
Key Features Comparison
AffiliateX
- Multiple Marketplace Support: AffiliateX supports Amazon, eBay, and AliExpress. This allows publishers to create affiliate content around multiple marketplaces instead of depending exclusively on Amazon.
- Zero API: AffiliateX Pro includes a Zero API feature that allows users to work with Amazon products without requiring access to Amazon’s Product Advertising API.
- Product Comparison Tables: Create detailed product comparison tables that allow readers to compare products, features, prices, ratings, and other information.
- Versus Blocks: AffiliateX includes dedicated Versus and Versus Line blocks for creating engaging “Product A vs Product B” content.
- Pros and Cons: Easily display the advantages and disadvantages of products with dedicated Pros and Cons blocks.
- Coupon Features: AffiliateX includes coupon-focused blocks such as Coupon Listing, Coupon Grid, and Single Coupon, making it useful for deal and coupon websites.
- Built-in Analytics: Track affiliate clicks and understand which pages, blocks, and affiliate elements are generating engagement.
- Broken Link Checker: The plugin includes an Amazon affiliate link checker that can help identify broken affiliate links so publishers can keep their websites up to date.
- Gutenberg and Elementor Support: AffiliateX works with the WordPress block editor and provides Elementor integration, giving publishers more flexibility when building pages.
- Free Version: AffiliateX provides a free version with useful affiliate blocks, allowing users to test the plugin before upgrading to Pro.
AAWP
- Amazon Product Boxes: AAWP allows publishers to display Amazon products using customizable product boxes.
- Bestseller Lists: Create lists of Amazon’s bestselling products and integrate them into affiliate articles.
- New Release Lists: Display newly released products from Amazon to keep content fresh and relevant.
- Comparison Tables: AAWP provides comparison table functionality for presenting multiple Amazon products together.
- Product Data: The plugin can automatically display important Amazon product information, including titles, images, prices, and other available data.
- Text Links: Create affiliate links directly within your content without having to build a complete product box.
- Geotargeting: AAWP supports international Amazon marketplaces and can direct visitors to relevant Amazon stores.
- Click Tracking: Track clicks on affiliate elements and monitor how visitors interact with product links.
- Gutenberg Support: AAWP includes Gutenberg functionality, allowing users to work with Amazon affiliate content in the WordPress editor.
- Templates and Customization: The plugin provides customizable templates and options for adapting product displays to different website designs.
Key Differences Between The Affiliate Plugins
| Key Features | AffiliateX | AAWP |
| Amazon Affiliate Support | Supports Amazon affiliate publishing | Specifically focused on Amazon Associates |
| Multiple Marketplaces | Amazon, eBay, and AliExpress | Primarily Amazon |
| Zero API | Available | Not included |
| Product Boxes | Available | Available |
| Comparison Tables | Available | Available |
| Versus Content | Dedicated Versus and Versus Line blocks | No dedicated Versus blocks |
| Pros & Cons | Dedicated blocks | More limited |
| Coupon Content | Coupon Grid, Coupon Listing, Single Coupon | Not a core feature |
| Product Lists | Available | Available |
| Bestseller Lists | Available | Available |
| New Releases | Available | Available |
| Analytics | Built-in affiliate analytics | Click tracking and reporting |
| Broken Link Checker | Available | Not a core feature |
| Gutenberg | Native blocks | Gutenberg support |
| Elementor | Supported | Primarily shortcode/block workflow |
| Free Version | Available | Not available |
| Starting Annual Price | $69/year | €79/year |
| Starting Lifetime Price | $199 | €299 |
The Better Plugin
After reviewing the key features of both plugins, we can say that AffiliateX is a more flexible option for publishers looking for an Amazon affiliate plugin.
AAWP is a powerful and established solution for Amazon Associates, particularly for publishers who want a specialized Amazon affiliate tool.
However, AffiliateX provides a broader range of features for modern affiliate websites. Its support for multiple marketplaces, Zero API functionality, dedicated comparison and Versus blocks, coupon tools, built-in analytics, broken-link checking, and Elementor compatibility make it a more versatile choice.
If your website is focused exclusively on Amazon, AAWP can still be a suitable solution. But if you want to build an affiliate website that can work with multiple marketplaces and different types of affiliate content, AffiliateX offers more possibilities.
AffiliateX Pricing Plans
With AffiliateX users can choose a plan according to their needs, as it provides both free and Pro options.
AffiliateX Free
The free version allows users to start creating affiliate content without paying for the plugin.
Some of the available features include:
- Single Product
- Product Table
- Product Comparison Table
- Pros and Cons
- Specifications
- Verdict
- Versus Line
- Notice
- Call to Action
- Button
This makes the free version a useful option for users who want to test AffiliateX before upgrading.
AffiliateX Pro
AffiliateX Pro starts at $69 per year and unlocks additional affiliate marketing features.
Pro features include:
- Dynamic Listing
- Top Products
- Product Tabs
- Coupon Listing
- Coupon Grid
- Single Coupon
- Versus
- Rating Box
- Single Product Pros and Cons
- Product Image Button
- Zero API
- Advanced analytics
- Broken-link checker
- Additional customization options
AffiliateX also provides lifetime options starting from $199, making it an attractive choice for publishers who prefer a one-time payment rather than continuous subscription costs.
AAWP Pricing Plans
AAWP offers paid plans for publishers who want to access its complete Amazon affiliate toolkit.
The starting annual plan costs €79 per year for one website, while lifetime licenses start from €299 for one website.
AAWP’s paid functionality includes features such as:
- Amazon product boxes
- Product comparison tables
- Bestseller lists
- New-release lists
- Product data
- Text links
- Buttons
- Geotargeting
- Click tracking
- Templates
- Gutenberg support
AAWP focuses on providing Amazon product data and affiliate tools for publishers building websites around the Amazon Associates program.
The Better Pricing Option
When it comes to pricing, AffiliateX offers a more accessible starting point.
AffiliateX has a free version, while its Pro plan starts at $69 per year. Its lifetime option starts at $199.
AAWP starts at €79 per year, with a lifetime license starting at €299.
The difference becomes even more important when considering functionality. AffiliateX combines Amazon affiliate features with eBay and AliExpress support, Zero API functionality, additional content blocks, coupon tools, analytics, and link management features.
Therefore, users looking for a cheaper AAWP alternative with a broader feature set may find AffiliateX to offer better overall value.
The Better Affiliate Plugin: AffiliateX or AAWP?
After reviewing both plugins individually, we can easily say that AffiliateX is the better choice for publishers who want flexibility, multiple marketplaces, and more affiliate content-building options.
AAWP is a well-established Amazon affiliate plugin and remains a strong option for websites that are completely focused on Amazon Associates. Its product boxes, comparison tables, bestseller lists, new releases, product data, and geotargeting features make it a reliable choice for Amazon publishers.
However, AffiliateX goes beyond the traditional Amazon affiliate plugin model.
With support for Amazon, eBay, and AliExpress, AffiliateX allows publishers to diversify their affiliate content. Its Zero API feature can also make getting started with Amazon affiliate content easier, especially for newer websites.
The plugin’s extensive collection of blocks makes it possible to create more than standard product boxes and tables. Publishers can build product comparisons, Versus sections, Pros and Cons blocks, ratings, verdicts, coupon grids, product listings, and other elements directly within WordPress.
AffiliateX also provides built-in analytics and broken-link checking, helping publishers not only create affiliate content but also manage and optimize it.
Finally, the pricing makes AffiliateX particularly appealing. With a free version, Pro plans starting at $69 per year, and lifetime licenses starting at $199, it offers a lower-cost entry point than AAWP.
So, if you’re searching for an AAWP alternative for WordPress, AffiliateX is worth considering.
AAWP is a strong Amazon-focused solution. AffiliateX provides a broader affiliate marketing toolkit with more marketplaces, more content-building options, Zero API functionality, and a lower starting price.
For publishers who want to build a flexible, scalable, and cost-effective WordPress affiliate website, AffiliateX is the better choice.
Find out more about AffiliateX and start building more flexible affiliate content on WordPress.
Click here fore more.

