You definitely need an effective guest post strategy for plugins. Why?
Because launching a WordPress plugin is never enough, it’s only half the battle. It’s true that the real challenge begins after plugin release. You have to fight for your plugin’s visibility, trust, and consistent organic growth with over 60,000 plugins in the WordPress ecosystem. To win this battle relying only on WordPress.org exposure or paid ads will never be enough. To win you will need a perfect WordPress plugin promotion and useful marketing tips for WordPress plugin.
At this point an outstanding guest post strategy for plugins becomes one of the most powerful and useful promotions. What is amazing about guest posting, is that it allows plugin owners to reach the right audience. Furthermore via the guest posts you can generate authoritative backlinks, and showcase your plugin’s real value without sounding promotional.
So keep reading and find out the best guest posting ideas for WordPress plugin developers, users, and plugin owners and learn about the best guest post topics for WordPress plugins that convert best.
How Guest Posting Helps Promote a WordPress Plugin
It is an undeniable fact that guest posting is one of the most high-powered content marketing strategies. Guest posts about your plugin will promote it by demonstrating its authority, increasing visibility. Furthermore, guest posting will drive exactly targeted traffic and bring valuable backlinks to your plugin’s website.
So let’s get further and see, how exactly to promote WordPress plugins with guest posts
1. Building Brand Authority and Credibility
Usually, after the release and even after most of the plugins are showcased as “Check out my plugin,” whilst via the guest post marketing your plugin is positioned as:
- a solution used in a real workflow
- a tool referenced inside a tutorial
- an example inside a case study
This will build your plugin’s trust before traffic.
2. Boosting Search Engine Optimization (SEO)
One of the primary benefits that guest posting provides are high authority backlinks.
So, how to build backlinks for WordPress plugins?
Via the guest posts you can include one or more contextual links back to your own website. Please note that getting backlinks from accredited and relevant websites will become a crucial ranking factor. It’s simple, get backlinks and improve your plugin’s visibility in search results. Also, via the anchor texts (the clickable words) for your backlinks within a guest post, you can optimize for relevant keywords and attract targeted traffic.
One more key point to mention, is that via quality backlinks you will also improve your website’s (DA) Domain Authority.
3. Driving Targeted Traffic is a Part of Guest Post Strategy for Plugins
You do not need to think of how to target the right audience you are already reaching to a relevant audience. By guest posting your plugin will be showcased to an audience that is already interested in topics related to WordPress and plugins. Readers of the best WordPress plugin blog will find your content valuable and are more likely to visit your website, resulting in high qualified referral traffic and increased visibility.
Guest Posting Ideas for WordPress Plugin Owners
How can plugin owners use guest blogging? It is important to mention that for the plugin owners it would be more preferable to mainly focus on business-level and valuable insights, not technical deep dives.
Here are guest posting ideas that will boost conversions the best:
Case Studies: Showcase a client’s specific problem and how they achieved measurable results via your plugin. You can use data visualizations like charts or graphs to make the results compelling. Promote your plugin as a proven solution.
For Example, “How We Solved [Specific Problem] on WordPress Without Custom Code”
Comparison Articles: Ask for a fair, in-depth comparison of popular plugins in your niche. This type of content provides a complete analysis of different plugins to help consumers make right decisions. The comparison articles will help to position your plugin as a viable alternative. Moreover, enhance user experience, build credibility, and drive conversions to your plugin’s website.
Guest Posting Ideas for WordPress Plugin Developers
Developers should target technical authority and problem-solving credibility. Therefore, these types of guest posts will become your perfect fit.
Guest blogging examples for WordPress plugins:
Development-Focused Tutorials Using Your Plugin: Via this type of guest post your plugin will become a reference implementation, not an ad.
Performance Topics as well will boost credibility and trust among your plugin’s future users. In-depth showcase all of the key functionalities your plugin provides and what features make it outstanding form other plugins in your niche.
Guest Posting Ideas for WordPress Plugin Users
I want to note that one of the most underused guest posting strategies is publishing them as a plugin user, not the creator. But, I would assuredly recommend this strategy, here’s why:
Via the Real Use-Case Walkthrough guest posts you provide unique, valuable content for your plugin that solves a specific problem or offers a new perspective. Hence, the plugin is introduced organically as a tool the author already uses.
Use Tutorials and “Beginners Guide” guest post articles for your plugin will become the first impressions for your future consumers. These articles are perfect for in-depth demonstration of key features and how and when to correctly implement them.
Best Guest Post Topics That Naturally Promote a WordPress Plugin
One more small tip for you, when planning guest posting ideas for WordPress plugin developers, focus on topics where plugins are expected, not forced. The best guest post topics to promote your WordPress plugin are problem-solution focused and highly practical. Furthermore, they provide outstanding value to the customer, subtly positioning your plugin as a natural solution rather than using a forceful sales pitch.
Here are the guest posting topics for your plugin that convert best:
- “How to” WordPress tutorials
- Workflow optimization guides
- Performance and speed optimization
- Security and compliance walkthroughs
- Automation and scaling guides
- Plugin comparison articles (ethical and balanced)
These are ideal for promoting WordPress plugins with guest posts strategies.
Where to Publish Guest Posts to Promote a WordPress Plugin
Once, based on the already provided information you have chosen the right guest posting type and its topic that will boost conversions, it is time to jump on the most important part of guest post strategy for plugins – choosing the right guest posting platform. Another tip for you; remember choosing the right platforms to publish your guest post matters more than volume. To promote and advance your WordPress plugin via guest posts, pay attention to the platform to be an authoritative only WordPress-focused blog. Make sure publications are general tech/marketing that accept contributions. In a word, these websites obtain an already targeted audience of web developers, webpage owners, and digital marketers interested in useful and comprehensive digital tools.
Here are the tips for selecting the right platform to publish your plugin’s guest post article.
Look for sites that publish plugin tutorials, WordPress news and developer guides. Because these types of article readers already install plugins.
2. SEO and Digital Marketing Blogs
Perfect for plugins related to SEO, analytics, optimization and lead generation. Because these blogs are already offering high-authority backlinks.
3. SaaS and No-Code Platforms
If your plugin integrates with tools like CRM, email marketing, forms and automation. Because these blogs are ideal for cross-tool exposure, and here’s the best SaaS blog to scale up fast.
4. Agency and Freelancer Blogs
Another promotion tip for your plugin; agencies influence plugin adoption at scale. Thus, one guest post can lead to hundreds of installs.
Common Mistakes to Avoid When Building a Guest Post Strategy for Plugins
Unfortunately even strong plugins can fail at guest blogging. There are very common mistakes that you may not pay attention to, but in action these small actions will play a drastic role in promotions resulting in failure.
Here’s a small advisor for you to always avoid these mistakes:
DO NOT USE OVER-PROMOTIONAL ANCHORS
Avoid general anchors like:
- “best WordPress plugin”
- “download now”
Instead use more natural anchors like:
- your plugin name
- branded mentions
- contextual references
DO NOTE WRITE GENERAL CONTENT
Note, that publishers reject vague and common content. Every post should:
- solve a specific problem
- include real examples
- demonstrate experience
DO NOT LINK ONLY TO YOUR PLUGIN’S HOMEPAGE
Provide links to:
- plugin documentation
- use-case pages
- tutorials
Guest Posting Best Practices for The Best Guest Post Strategy for Plugins
Last but not least, to maximize your plugin’s guest posting promotions results:
- Set up topic ideas instead of promotional posts
- Suit to the website’s content tone and style
- Instead of showcasing your plugin as a headline, demonstrate it as a supporting tool
- If allowed try to include screenshots or workflows as a trust-builder
- Always be in track of installs and referral traffic from each guest post
- As a final step you can always repurpose your guest posts into: blog content, documentation and email sequences
This is how plugin owners can use guest blogging strategically not randomly.
To Sum Up Guest Post Strategy For Plugins..
To sum up all the above mentioned information, I can note that via well-planned guest post strategy for plugins you will drive consistent installs, improve plugin authority, strengthen SEO signals and position your plugin as a category solution.
When done right, guest posting becomes a long-term investment channel, not a one-time marketing tactic.
