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Astra vs. Divi: Which WordPress theme is better for your website?

Contributor: Lina Kulikyan Posted on

The Importance of Choosing the Right WordPress Theme

Your website’s appearance is the first thing people notice when they visit!

The way your website looks significantly shapes how visitors perceive your brand. People give the most importance to its appearance, visual appeal, and overall aesthetic. It is one of those times when people do judge the book by its cover!

If your website doesn’t meet those criteria, then forget about success. That means no high conversion rates, increased bounce rates, low engagement, poor retention, and wasted traffic. It will also make it harder to generate leads and grow your business online. A poorly designed site will lose potential customers before they even read your content or see your offers.

Research reveals that:

What is your final decision for now? Yes, go and choose the best WordPress Theme for your website to avoid all the uninvited problems!

BUT, STOP! How can you do that if you’re unfamiliar with the two best WordPress Themes?

That’s why we did deep research and found the best WordPress Themes to help you with this legwork.


What Makes a Great WordPress Theme? 6 Things You Should Look For

1. Performance and Speed (Very Important for SEO) 

In 2025, website speed is crucial for many factors. People want websites to open fast. If a website is slow, many visitors will leave. Google also looks at speed when it shows websites in search results. Slow websites may not appear high in searches.

Fast websites also get more sales or signups. Even a second of delay can make people abandon your site without engaging at all.

Tip: Don’t use heavy themes with too many animations, unless they are made to be fast.


2. Easy to use

Not everyone is a developer, and a good WordPress theme should reflect that. Whether you’re a trainee or a pro, your theme should offer:

  • A simple setup process
  • An intuitive interface
  • Easy customization without any code

Themes that work with drag-and-drop builders are easier to use.


3. Design Flexibility and Templates

A great theme gives you design freedom. Look for themes that offer:

  • Lots of pre-made templates
  • Custom layout options
  • Compatibility with visual builders

This makes it easier to build unique pages that match your brand. So you don’t have to hire a designer.


4. SEO Features

A theme should help your site get found. That means:

  • Clean HTML structure
  • Schema markup
  • Compatibility with SEO plugins

If your theme is slow, your site can rank lower on Google.


5. WooCommerce Integration

Planning to offer products or services through your website? Then WooCommerce support is a must. A quality theme should:

  • Work seamlessly with WooCommerce
  • Offer product layout templates
  • Be mobile and checkout optimized

This ensures your store looks good and converts.


6. Customer Support and Community

Even the best themes need occasional help. Reliable support can greatly impact your experience:

  • Quick and helpful support responses
  • Active user communities
  • Detailed documentation and tutorials

You don’t want to get stuck and have no help.


Astra vs. Divi: An of Two Leading WordPress Themes Overview 

Want a WordPress theme that gives you the best user experience?

Astra and Divi are two popular WordPress themes. They have many tools to help your website look aesthetic. 

Astra is a light and easy WordPress theme. It is also very professional. More than 1 million people have installed Astra, and it has over 5,700 five-star reviews. That’s why it ranks among the highest-rated themes of all time. Astra is great for small businesses, membership sites, web designers, online stores, and more.

Astra works perfectly with all page builders, such as Gutenberg, Spectra, Elementor, and Beaver Builder. It’s made for speed, SEO, and mobile devices. You also get built-in support for WooCommerce, SureCart, and other eCommerce tools. Plus, you get many ready-made templates for your store. Even better, Astra gives free expert support to all users!

Divi is a full website building platform with a powerful visual editor. The package works really well for folks who prefer to build pages on their own with simple drag-and-drop blocks. Both themes are solid choices, yet each serves a separate purpose. 

For the next step, we will compare Astra and Divi so you can choose the WordPress theme that fits your project.

Astra

Astra WordPress Theme Landing Page

Astra has been ranked the #1 WordPress theme in many articles on trusted websites. It is because of its flexibility, speed, and ease of use. 

Astra is a fully customizable WordPress theme, so you can easily match your brand voice. All six must-have features we’ve mentioned are built right into Astra by default. Moreover, mastering Astra takes so little time, even five minutes might be too much! 

Astra offers more than 250 starter templates that are completely free. It offers templates for many categories, such as Business, Finance, Restaurant, Healthcare, Education, Property Management, and more.

Key Features of Astra

Filters and Hooks
You can easily update or enhance your website without changing its core structure. This makes customizing simple and safe.

Developer-Friendly
Astra uses clean and clear code. This helps developers work faster and with confidence when making changes.

Custom Snippets
Add small pieces of code to add new functions to your site without changing the main files. This keeps your site organized.

Fluid Layout
Astra works with many languages, so people everywhere can use your site in their own language.

RTL Read
The theme supports languages such as Arabic and Hebrew (that are read from right to left). So your site looks great for those users.

Custom Post Type Support
You can organize various content types on your WordPress site to better suit your specific goals.

CSS Pre-loading
Stylesheets load faster in advance, so your pages show up more quickly and run smoothly.

Child Theme
Make changes safely using a child theme, so your custom work stays safe when Astra updates.

Pricing

  • Astra Pro – $49/year (Normally $59: Save16%)
    Perfect if you want advanced features and full control to build a beautiful website faster.
  • Essential Toolkit – $79 /year (Normally $99: Save 20%)
    Ideal for users who want a complete design package with Astra Pro plus popular addons and premium templates.
  • Business Toolkit –  $149 /year (Normally $199: Save 25%)
    Best for businesses looking for the full suite of products.

The free version of Astra gives you all the basic tools to build an eye-catching website that attracts your customers. However, if you want to go further with your website design, choose one of Astra’s paid plans.

Astra provides a 14-day refund policy, so you can try the paid plans risk-free.


Divi

Divi WordPress Theme Landing Page

Divi is a perfect WordPress theme for web design agencies, small business owners, and online store owners who want to create websites quickly and easily. It has an intuitive interface.

Key Features of Divi

Make Any Kind of Website
You have the option to pick any template and create your website using easy-to-use building blocks.

Easy Design Tools
You don’t need to know how to write code. Divi helps you design your website step by step, just like a pro.

Smart AI Tools
Divi uses AI to help you work faster. It can help with text, images, and design.

Work with Your Team
You can add your team members and oversee all your sites in one centralized place. Also, you can work together online with Divi Cloud.

Pricing

  • Divi – $7.42/month (Billed Annually)

    Total Billed: $89 per year

    Perfect for website owners and WordPress users who want to use Divi’s no-code builder to create stunning sites with ease.
  • Divi Pro – $23.08/month (Billed Annually)

    Total Billed: $277 per year

    Normal Price: $888/year – Save $611

    Best for Web professionals building unlimited websites with advanced tools and AI-powered features

Summing Up!

So, we already know that Astra and Divi are both well-known WordPress themes. However, each one is created for an individual purpose. Let’s quickly sum them up.

Astra is fast and very easy to use. It works well with popular page builders. Many people choose Astra because of its great speed, clean design, and strong performance which is important for SEO.

Divi comes with a strong built-in page builder that lets you design and personalize your website with ease. With a wide range of design tools and flexible options, you can build unique layouts without any coding knowledge. But it might put extra load on your site and make it run slower. It’s better for advanced users who want to customize every detail.

If you want a simple, smooth, and fast website-building experience, Astra is a better choice.

To make a good WordPress website, read these guides: “How to Design WordPress Post” and “Top 10 Mistakes to Avoid When Building a WordPress Site”. These will help you avoid common mistakes.

Lina is a Content Writer who is passionate about writing readable and interesting blog posts and articles. Lately, she has been interested in SEO and Graphic Design. Besides, she knows 5 languages: Armenian, Russian, English, French and Spanish. Lina likes to deepen her knowledge to write seamless blog posts and articles.

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