Case Study
How Quiz Maker by AYS Grew from 1K to 20K+ Active Installs
A 7-month collaboration that transformed a growing WordPress quiz plugin into one of the most recognized and actively installed quiz solutions on WordPress.org.
+1900%
Active Install Growth
+35%
Conversion Growth
7 Months
Full-Service Collaboration
Overview
AYS Pro is a passionate software company focused on building powerful and user-friendly WordPress plugins. Their flagship product, Quiz Maker by AYS, helps educators, marketers, agencies, and businesses create interactive quizzes, exams, personality tests, and surveys directly inside WordPress.
Despite having a feature-rich product with excellent customer feedback, the plugin struggled to gain traction in the competitive WordPress ecosystem. When the team partnered with WPGlob, Quiz Maker had approximately 1,000 active installs and limited visibility across both Google and WordPress.org.
SEO Strategy
Content Marketing
Video Tutorials
Demo Creation
Social Media
Outreach & Link Building
The Challenge
Competing in a Saturated Plugin Market
The WordPress quiz plugin niche is highly competitive, with established plugins dominating search visibility and user attention. Although Quiz Maker offered advanced features such as conditional results, timed quizzes, certificates, integrations, and detailed reporting, the plugin lacked the visibility and positioning necessary to compete effectively.
Performance
The Solution
WPGlob implemented a multi-channel plugin marketing strategy focused on sustainable organic growth, conversion optimization, and brand positioning.
Higher Search Rankings
We optimized the plugin’s WordPress.org listing with better keywords, updated visuals, improved copy, and promotional content, resulting in higher visibility, stronger click-through rates, and increased user trust.
SEO & Content Marketing Strategy
We created an SEO-driven content strategy with tutorials, comparison pages, guides, and optimized landing pages designed to attract high-intent users. This approach increased organic traffic and positioned Quiz Maker as a trusted authority in the quiz and survey niche.
Outreach & Brand Awareness
WPGlob executed a targeted outreach and brand awareness campaign through guest posts, plugin roundups, review placements, backlinks, and social media promotion. As a result, Quiz Maker was featured in 20+ WordPress-related articles, significantly improving its authority, visibility, and search rankings.
More Qualified Installs & Leads
WPGlob focused on reaching the right audience, not just more traffic-driving qualified installs and leads through authoritative placements and search-driven exposure.
Results
Real Growth in Just 7 Months
A combined strategy of SEO, content marketing, WordPress.org optimization, demos, and outreach delivered consistent, compounding growth across all key performance metrics.
1K → 20K+
Active Installs
+35%
Premium Conversion Growth
+40%
User Engagement
Featured
In Popular Plugins
What Changed
The transformation was not the result of a single campaign, but of a complete growth ecosystem built by WPGlob around the product. By tightly aligning search intent, content strategy, onboarding experience, and brand trust signals, WPGlob helped position Quiz Maker as a recognizable and credible solution within the WordPress ecosystem rather than just another plugin in the directory.
This approach led to sustained improvements in search visibility across Google and WordPress.org, a noticeable increase in high-quality organic traffic, and a smoother onboarding journey that reduced friction from discovery to activation. At the same time, stronger trust signals, improved conversion flows, and consistent content-driven exposure reinforced long-term growth momentum.
More importantly, WPGlob’s strategy created compounding visibility effects that continued to drive installs and engagement well beyond the initial optimization phase, establishing Quiz Maker as a steadily growing and trusted product in its category.
Key Outcomes
Organic Discovery
Quiz Maker by AYS achieved first-page visibility for valuable quiz-related keywords across WordPress.org and search engines.
Higher Premium Conversions
Clearer feature communication, demo access, and educational content improved conversion quality and increased paid upgrades.
Stronger Brand Authority
Quiz Maker by AYS became a recognized name within the WordPress quiz and survey space through consistent outreach, educational content, and community visibility.
Long-Term Momentum
Unlike short-term advertising campaigns, the growth foundations built through SEO, content, and brand positioning continued driving results after the engagement period ended.
“We had a great experience working with WPGlob. The communication was smooth, and everything was handled professionally.”
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Whether you’re launching a new WordPress plugin or scaling an established product, WPGlob helps plugin companies grow through SEO, content marketing, WordPress.org optimization, and conversion-focused growth strategies.