Launching a WordPress plugin is never enough, one of the most vital steps you will need to take is building a proper WordPress plugin backlinks strategy.
It is a huge mistake to rely only on the WordPress platform, and wait to be automatically high ranked. That’s a big fallacy. One of the most influential steps to take is to build backlinks for plugins. WordPress link building helps to be showcased to search engines as an authority site and to gain high rankings.
This article will help you to build backlink strategies for WordPress and learn the steps you can start taking today and gain high-quality backlinks for plugins from your WordPress site tomorrow.
First, let’s get started with the basics.
Why Backlinks Matter for WordPress Plugins
As I’ve already mentioned, building backlinks for WordPress plugin sites is fundamental for SEO. We can call backlinks as “votes of confidence” from external websites. As I’ve already mentioned, backlinks are a primary factor in controlling search engine rankings.
And, what key benefits does the relevant and high-quality WordPress plugin backlinks provide?
Improved Search Engine Rankings: It is an undeniable fact that backlinks are one of Google’s “favourite” ranking signals. Please note, that the more high-caliber, strong and relevant backlinks a plugin’s website experiences, the more possible it is to rank higher in search engine results pages for relevant search terms.
Increased Credibility and Authority: Getting links from the accepted, creditable and dependable WordPress websites will provide your plugin with user’s trust. Also, getting your WP plugin featured and mentioned on a reliable website giving you a niche position will boost your plugin’s credibility and showcase it as an authoritative solution. As a result, you are winning the trust of both search engines and your potential consumers.
Higher Referral Traffic: A high quality backlink can drive well targeted and qualified referral traffic to your WordPress plugin website. Being backlinks on the relevant blog can be very valuable. Web-visitors clicking on a link from a relevant WordPress blog website are mostly actively looking for a tech-solution. Hence, this makes them potential consumers and brings referral traffic to your website.
Faster Content Indexing: For the search engines backlinks are one of the methods of discovering new websites and draw more attention to already exciting ones. Thus, a strong backlink profile can boost the content, new features, or updates, referred to your plugin to be indexed faster.
Enhanced Visibility and Brand Awareness: It is important to be mentioned and getting links on various WordPress platforms like WP blogs, forums, or other relevant ecosystems. Chosing a proper website will help you to promote WordPress plugin. Because as a result your plugin will get an enhanced visibility via the organic search. Hence, get linked and increase your brand awareness among your target audience.
Competitive Advantage: It is a well-known fact that on the WordPress ecosystem there are a large number of plugins. Therefore, backlinks come in handy, via a strong backlink profile you can make your plugin to always be outperformed among the competitors. As a result, not only achieve but also obtain the highest spots in search results.
In a word, backlinks will provide your plugin with visibility, recognition, and ability to attract new consumers organically. Thus, always pay attention to quality, relevance, and natural backlinks rather than a high quantity of low-quality. Stay away from spammy links, because as a result you can get penalties from search engines.
WordPress Plugin Backlinks Strategy
- Guest Posting on Relevant Blogs
One of the most effective ways to receive backlinks is to generate valuable assets that your potential consumers will naturally achieve.
Write comprehensive guides and tutorials. Never underestimate the creation of in-depth documentations and complete, detailed guides and tutorials that demonstrate how to use your plugin and how to solve WordPress related problems via it. These are very authoritative sources to attract other web pages to get linked to.
Develop case studies. It is also important to document and publish your plugin users success stories, to show the target audience how many satisfied plugin users have achieved results by using your plugin. Hence, you will have compelling data and social proof.
Produce “best of” lists or data-driven posts. Note, that WordPress Top Lists content that demonstrates unique research or a curated list (e.g., “10 Best Plugins for X”), are very likely to attract links.
- Engage with the WordPress Community
Being a plugin self-promoter won’t be effective for your WordPress marketing. Being a useful and valued member of the WP community will be an effective engaging method.
To do that you can:
Join Relevant Forums and Groups: For your plugin’s visibility it is important to participate in WordPress related forums. Be active on Facebook groups, LinkedIn Groups, and Slack communities. Generally you can find your target audience there.
Provide Genuine Value: Pay attention to always offering valuable advice and information. Henceforth, having a reputation as an informative source will boost natural website traffic.
Comment on Niche Blogs: One more tip too, leaving a thoughtful and high-quality comment on other WordPress blogs can also be useful. As a result, you can attract well-targeted potential do-follow links.
- Create Shareable Resources
Create visual content. One more tip for you, visual content is always shareable and perfect for link insertions. Generate WordPress plugin tutorials and provide valuable info to your potential customers. Thus, insert an embed code with proper visual content to make it easy for viewers to share it via the proper link back to your website.
- Submit to WordPress Plugin Directories
To build an organic and primarily visibility, credibility you will need to present your WP tool to the official WordPress Plugin Directory. Moreover, bring potential referral traffic and grasp the official listing to earn natural links from other valuable resources.
- Strategic Outreach
One more link building tip for WordPress plugins, is that for efficacious backlink accession you will need a strategic outreach. Generally, outreach includes a combination of generating link-worthy content and attracting personalized, valuable communication. Via a proper outreach you will build genuine partnerships with website owners and others, rather than sending generic and common requests.
- Broken Link Building
Broken link building is also one of the most effective link building processes. All you need to do is to find a broken link on another relevant website and politely suggest your plugin’s high-quality content as a replacement.
How to get backlinks for WordPress plugins?
The Process
- Find Broken Links: Use any SEO tool to find web pages relevant to yours and have broken outgoing links .
- Identify Your Content: Create high-quality content on your website that goes with the topic of the primary, broken page.
- Outreach: Reach out to the website owner and respectfully point out the broken link’s availability. At this point, suggest your relevant content as a superior replacement.
Why It Works
- Provides Value
- Builds Authority
- “White Hat”
Bonus Tips for WordPress Plugin Backlinks Strategy
Offer a high-quality, unique plugin. It is a fact that a well-supported and functional plugin is itself a linkable asset. Accordingly, most of the WordPress plugin review websites would like to recommend your product to their audience.
Link Sparingly and Naturally: Only include links to your website when they are directly and genuinely helpful to the conversation. You can harm the plugin’s reputation and make it seen as a spam by overdoing it.
Contribute to the Ecosystem: Developing a high-functioned plugin, WP theme, or other WordPress project will engage more potential consumers. Moreover position you as a pro and drive to significant organic mentions and backlinks.
Key Considerations
Prioritize Quality Over Quantity: Remember that a couple of backlinks from high-authority and creditable web pages have more value than hundreds from low-quality, spammy, or irrelevant websites.
Focus on Relevance: Be attentive, the backlinks should be from websites and pages from the same topic and relevant as your niche. Obviously, a link from an unrelated website will not provide the same impact.
Earn Natural Links:
Note, that organically earned backlinks are the most effective. This means your WP product is not only usable but also shareable. Always keep in mind to avoid “black hat” methods like purchasing links or participating in link insertions schemes, all these lead to Google penalties.
Ensure “Dofollow” Links:
Besides the value of “nofollow” or User-generated content “UGC” links that provide to your web page “dofollow” links bring more value to your plugin website. All in all, “dofollow” links are generally the most beneficial for improving search rankings.
Guest Blogging: Write or trust the professionals to write high-quality articles for best WordPress plugins blog websites as your niche. This is a great opportunity to not only reach a new but relevant audience and have a link back to your plugin’s site in your niche.
Wrapping Up..
To conclude, no matter how well your WordPress plugin website is designed WordPress plugin backlinks strategy is a must. Increase plugin backlinks and help search engines to recognise your plugin rank your plugin website higher and higher
To learn more plugin promotion tips and never miss a WordPress tip and latest update sign up to WPGlob’s newsletter and get the latest articles and news straight to your inbox.
