In 2025, popups continue to be one of the most effective marketing tools for Shopify merchants who want to grow their email and SMS lists, increase conversion rates, and engage visitors before they leave the site. But not all popups are created equal — today’s ecommerce environment demands smarter, faster, and more personalized tools that fit seamlessly into Shopify stores. In this article, we’ll look at the 5 best Shopify popup apps in 2025, comparing their features, pricing, and overall value for store owners. From AI-driven optimization to gamified experiences, these apps are redefining how merchants connect with their audiences.
1. Alia Popups — AI-Powered Popup Builder for Shopify
Alia is a Shopify-exclusive popup app aimed at boosting email and SMS subscriber lists and conversions through smart, engaging popups. According to its website, it helps merchants achieve 15%+ opt-in rates by leveraging a combination of AI-powered A/B testing, smart trigger logic, and sleek templates built for Shopify stores.
The key value proposition is: build popups aligned with your brand, target the right visitors at the right time, and integrate seamlessly with your tech stack (email/SMS tools) to turn site visits into leads and sales.
Key Features
Here are the major features that make Alia stand out:
- Smart Triggering: The app uses data-driven models to determine when to display popups for highest conversion — rather than just simple time-delay or exit-intent rules. =
- AI-powered A/B Testing (“Smart Testing”): Automatically generate variants, test them, pick the winner, and continuously optimise your popup performance without manual effort.
- Customizable Templates & Editor: Comes with dozens of production-ready templates; you can customise for your brand (colours, text, layout) and preview live across devices.
- Advanced Targeting & Segmentation: Show popups based on traffic source, UTM parameters, geolocation, page/section, new vs returning visitors, etc.
- Zero-Party Data Collection: Besides just capturing email or phone number, you can use mini-quizzes, surveys, and interactive forms to gather data you didn’t already have.
- Analytics & Reporting: Track opt-in rate, subscriber growth, impact on conversions/AOV, bounce rate, and other metrics to evaluate the popup’s effectiveness.
- Deep Shopify Integration: Native embed into Shopify storefronts, works with major integrations (e.g., Klaviyo, Omnisend, Postscript) for email and SMS workflows.
- Multi-Use Popups: Supports capturing email & SMS leads, showing discount offers, spin-the-wheel games, countdown timers, exit-intent offers, quizzes, age-verification, etc.
Pricing
Here’s the pricing for Alia Popups:
Basic
- $100/month — up to 20,000 visitors/mo
- $200/month — up to 50,000 visitors/mo
- $300/month — up to 100,000 visitors/mo
- $400/month – up to 300,000 visitors/mo
- $500/month – up to 500,000 visitors/mo
Fully Managed Plan
- $400/month – up to 50,000 visitors/mo
- $500/month – up to 100,000 visitors/mo
- $600/month – up to 300,000 visitors/mo
- $700/month – up to 500,000 visitors/mo
- $1000/month — up to 1M visitors/mo
If you’re looking for a Shopify-native popup solution that combines smart automation with design flexibility, Alia is a top contender in 2025.
2. Popupsmart — Lightweight and High-Converting Popups
Popupsmart has become one of the fastest-growing popup builders for Shopify due to its simplicity and performance-first design. Unlike many bulky popup plugins, Popupsmart is no-code, lightweight, and optimized for page speed — a crucial factor in improving conversions and SEO rankings.
Why It Stands Out
Popupsmart focuses on delivering conversion-optimized campaigns with minimal setup. It uses behavior-based targeting and customizable triggers to ensure the popup appears only when it’s most relevant. This reduces bounce rates and enhances user experience.
Key Features
- Drag-and-drop editor with pre-designed templates
- Smart targeting by device, location, scroll percentage, and exit intent
- Integration with Shopify, Mailchimp, HubSpot, and Google Analytics
- GDPR-compliant popups for EU merchants
- A/B testing to optimize messages and timing
- Analytics dashboard with conversion tracking
Popupsmart also supports multi-step popups, allowing brands to guide users through product recommendations, lead capture, or upselling workflows.
Pricing
Popupsmart offers a free plan for small stores and scalable paid plans starting from $39/month. Given its flexibility and ease of use, it’s a solid choice for merchants who want an effective popup tool without overwhelming complexity.
3. OptiMonk — Personalization and Behavioral Targeting at Scale
OptiMonk is one of the most established names in the popup apps space, known for its robust personalization features and intelligent behavior tracking. It helps merchants deliver highly tailored messages that convert visitors into customers — without being intrusive.
Key Features
- Behavioral Targeting:
Identify users’ actions in real-time (such as cart abandonment, product views, or scroll depth) and show perfectly timed popups. - Dynamic Content Personalization:
Customize headlines, offers, and visuals for each visitor segment to maximize engagement. - Gamified Popups:
Integrate fun elements like “wheel of fortune” or scratch cards to boost opt-in rates. - Exit-Intent Technology:
Detects when visitors are about to leave and triggers special offers to retain them. - Seamless Integrations:
Works with major Shopify marketing tools — Klaviyo, ActiveCampaign, Mailchimp, and more.
Pricing
OptiMonk offers a free plan with limited views and paid plans starting from $39/month, scaling with traffic and features. For Shopify merchants who prioritize personalization and data-driven engagement, OptiMonk is one of the best popup apps available in 2025.
4. WooHoo — Gamified Popups That Engage and Convert
If you want to make popups fun and interactive, WooHoo is a fantastic option. This app specializes in gamified experiences, transforming standard popups into games that users love engaging with.
What Makes WooHoo Unique
WooHoo replaces boring email sign-up forms with engaging games like Spin-the-Wheel, Card Pick, or Scratch-to-Win. When visitors interact with these games, they’re rewarded with discounts or special offers — which significantly boosts opt-in and conversion rates.
Key Features
- Interactive game-based popups
- Fully customizable designs with brand colors and logos
- Integration with Shopify discount codes
- Real-time analytics and conversion tracking
- Mobile-optimized experience
- Supports both email and SMS opt-ins
Gamified marketing has proven to increase engagement by 30–50%, and WooHoo makes it accessible to all Shopify merchants, regardless of technical skill.
Pricing
WooHoo offers flexible plans starting at $9.99/month, making it one of the most affordable gamified popup apps on the Shopify App Store.
5. Wisepops (Pop-up Builder) — Enterprise-Level Engagement Platform
Wisepops is a premium popup and on-site message builder used by top ecommerce brands. Built for scale, it helps teams coordinate campaigns across websites, landing pages, and even mobile apps — all from one centralized dashboard.
Key Features
- Multi-Channel Campaigns:
Launch popups, banners, and notifications simultaneously across your store. - Visual Editor:
Create professional popups using drag-and-drop tools — no coding required. - Advanced Targeting Rules:
Target users based on UTM tags, cookies, behavior, cart status, or custom events. - Integration Ecosystem:
Works with Shopify, HubSpot, Klaviyo, Google Tag Manager, and Facebook Pixel. - Analytics and A/B Testing:
Real-time performance tracking with built-in testing for data-driven optimization.
Pricing
Wisepops’ pricing starts at $49/month for smaller stores and scales with traffic and features. While slightly more expensive than simpler tools, it’s ideal for brands that want an enterprise-level popup solution with full creative control and robust analytics.
Final Thoughts: Choosing the Best Shopify Popup App for 2025
As Shopify continues to evolve, popups remain a vital conversion channel for online merchants. The best Shopify popup apps in 2025 are not just about collecting emails — they’re about personalization, timing, and user experience.
- If you want AI-powered automation and deep Shopify integration, choose Alia.
- For a lightweight, fast, and affordable option, Popupsmart is a great pick.
- If you need behavioral personalization, OptiMonk leads the way.
- To gamify your popups and make engagement fun, try WooHoo.
- And if your store demands enterprise-level customization, Wisepops is the top choice.
Each of these tools offers something unique — but all share one common goal: helping Shopify merchants turn visitors into loyal customers.
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