Attention span counts fast for online shoppers nowadays. People tend to get overwhelmed quickly, and if they can’t find anything quickly, there are thousands of competitors to lose them to. That’s why investing in a smart, responsive product filter system on your WooCommerce site is an essential step for your customers.  

I’ve tested some of those and hand-picked a list designed to include an option for any specific need: free options, hybrid, and Ajax/non-Ajax. Whether you’re running a niche catalog or a store with thousands of SKUs, one of these will fit your needs. Let’s take a look.

1. WooBeWoo Product Filter for WooCommerce

Best overall product filter plugin for 2025

Official site | Mobile-friendly | AJAX-powered

A powerful yet intuitive tool. WooBeWoo is beginner-friendly: designed for WooCommerce, it offers a visual, drag-and-drop filter builder. Its intuitive UI comes with flexibility and customizability, suited for advanced users as well. This product filter for Woocommerce efficiently delivers  just what the title suggests:

Whether you’re filtering by categories, tags, product attributes, or custom taxonomies, WooBeWoo keeps things fast and user-friendly. But that’s not all, not yet. With live AJAX filtering, no page reloads are required. Its styling tools make it easy to match your filters to your brand without touching a line of CSS.

It works seamlessly with Elementor, Gutenberg, and other major page builders, making it a great option for stores of all sizes and styles

Key Features:

• Drag-and-drop filter builder
  
• AJAX filtering (no page reloads)
  
• Filter by attributes, price, tags, ratings, and more
  
• Fully responsive and theme-compatible
  
• Integrates with major page builders
  

Pros:

• Easy to use, yet deeply customizable
  
• Fast performance and SEO-friendly URLs (Pro)
  
• Smooth mobile experience
  

Cons:

• Some advanced features are gated behind the Pro version.

If you want a modern, high-performance product filtering system that doesn’t require a developer to configure, WooBeWoo is your best bet in 2025.

Pricing

The pricing situation looks pleasant. Considering the extensive power this plugin provides, the price seems fair and manageable. With a 30-day money-back guarantee, you can also test it out before deciding for sure, and see that it’s worth it for you.

2. YITH WooCommerce AJAX Product Filter

Most popular product filter plugin with wide theme support

Official site | Widely used and reliable

ITH is one of the most popular names in the WooCommerce space and rightfully so. Their AJAX Product Filter plugin is a go-to solution for many store owners. It allows users to filter products by attributes such as color, size, price, availability, and more, all without leaving the page.

The interface is widget-based and simple in use, it integrates well with virtually all popular WooCommerce themes. When running multiple YITH plugins, it also fits neatly into their ecosystem, ensuring a seamless backend experience.

While its visual customization options are a bit limited compared to newer plugins, it’s still one of the most stable and widely supported options available.

Key Features:

• AJAX filtering by product attributes
  
• Widget and shortcode support
  
• Stock status and rating filters
  
• Compatible with most themes and builders
  

Pros:

• Proven and widely used plugin
  
• Strong community and support resources
  
• Reliable performance on large stores
  

Cons

• The interface feels a bit outdated.
• YITH’s plugin remains a reliable workhorse — ideal for users who want a proven solution without much setup fuss
• Styling and customization require some CSS.

Pricing

The plugin has a free version, which does offer some basic features. The premium version costs € 89,99/year as of now. A 30-day money-back guarantee ensures your freedom of choice, and documentation will come in handy while you figure that out. Try now!

3. Filter Everything

Best for SEO-friendly filtering and non-product content

Official website | WordPress.org listing | Lightweight and flexible

Unlike plugins that focus solely on WooCommerce products, Filter Everything goes broader. Here you can create filter sets for any post type—including blog posts, portfolios, and custom post types—making it an incredibly versatile tool for dynamic WordPress sites.

What sets it apart in 2025 is its built-in focus on SEO. Each filtered result can generate a clean, crawlable URL, helping you boost organic visibility for long-tail search queries, which many filter plugins simply ignore.

The plugin’s interface is clean and modern, though visual customization options are a bit lighter compared to WooBeWoo or JetSmartFilters.

Key Features:

• Filters for any post type or taxonomy
  
• SEO-friendly URLs for filtered pages
  
• Fast AJAX results with minimal impact on site speed.
  
• Mobile-friendly and builder-compatible
  

Pros:

• Flexible beyond WooCommerce products
  
• An SEO-first approach helps with organic traffic.
  
• Lightweight and fast-loading
  

Cons:

• Requires a bit more setup time
  
• Fewer built-in style options
  

• For stores or content-heavy sites with complex taxonomies, Filter Everything is an underrated powerhouse. 

Pricing

Regular license costs 44$ for 6 months.

Filter Everything — Product Filter & WordPress Filter

4. WOOF – WooCommerce Products Filter

Best for developers and feature lovers

Official guide | Deep feature set

WOOF stands out for its sheer breadth of features. If you just love to tweak every setting and get under the hood, this plugin gives you more control than most. It supports AJAX filtering, image filters, custom attributes, and has powerful shortcode and widget support.

You get a wide selection of input types: checkboxes, radio buttons, dropdowns, range sliders, and even color swatches. Plus, it plays nicely with multilingual setups and WPML.

While being great overall, there are some nuances. The interface can feel cluttered, and some setup tasks require technical knowledge or trial and error.

Key Features:

• Multiple filter types (sliders, checkboxes, dropdowns)
  
• Works with custom product attributes and taxonomies
  
• AJAX + classic filter options
  
• WPML and Polylang compatible
  

Pros:

• Extremely customizable
  
• Dev-friendly with lots of hooks and options
  
• Supports multilingual and large stores
  

Cons:

• Steep learning curve
  
• The interface could use modernization.
  

WOOF is the power user’s filter plugin. If you know what you’re doing, you can do almost anything.

Pricing

5. JetSmartFilters by Crocoblock

Official site | Visually polished and fast

If you’re all-in on Elementor, JetSmartFilters is the plugin that fits right in. It’s part of the Crocoblock ecosystem and integrates smoothly with JetWooBuilder and JetEngine. That gives place for deep filtering logic and clean UI control across dynamic content grids.

Filters look modern out of the box—range sliders, checkboxes, date pickers, and search boxes are all included—and they respond instantly thanks to AJAX loading. The plugin also supports filter indexers, so users know how many results to expect before clicking.

This one is for serious Elementor users only. If you’re using a different page builder, look elsewhere.

Key Features:

• Stylish filter widgets with AJAX updates
  
• Filter indexers and dynamic counters
  
• Great for complex product grids
  

Pros:

• Beautiful UI with real-time updates
  
• Seamless integration with JetPlugins
  
• Fast and responsive filters
  

Cons:

• Elementor is required
  
• No free version available
  

If you want pixel-perfect, detail-focused design control and already use Elementor, JetSmartFilters is a perfect match.

Pricing

Along with their other production, the pro version costs 43$ per year.

JetSmartFilters

Final Thoughts

Finding the right WordPress product filter plugin is about more than features—it’s about matching the tool to your store’s goals, design, and workflow.

• WooBeWoo is the best all-rounder, balancing ease of use with powerful functionality.
  
• YITH is rock-solid and widely supported across themes.
  
• Filter Everything is perfect for SEO-focused stores with custom content.
  
• WOOF offers unmatched flexibility for developers.
  
• JetSmartFilters is tailor-made for Elementor users who want style and speed.
  

Invest in the right filter system and you’ll not only improve user experience, but likely boost conversions and SEO rankings, too.